EOFY Tech Sales 2026: When to Buy and What to Skip in Australia

EOFY Tech Sales 2026 Australia: The Quick Answer

Late May has rolled around and the EOFY tech sales 2026 are starting to creep in across Australia. JB Hi-Fi, Officeworks and Amazon AU all run their biggest tech promotions of the calendar year between now and 30 June. The catch: not everything that gets a sale sticker is actually cheaper than it was three weeks ago, and some of the headline products barely move at all. We've spent a fair bit of time tracking Australian retailer pricing patterns, so this guide is the no-nonsense version of what's worth buying, what's worth skipping, and when each big retailer actually drops their prices. Start with our laptops category if you're shopping for a work machine, or monitors if you're building out the home office.

Quick context for sole traders and small business owners: the ATO's $20,000 instant asset write-off still applies for the 2025-26 financial year. Buy a tax-deductible asset before 30 June 2026 and you can claim the business-use portion as an immediate deduction. From 1 July 2026, the threshold drops back to $1,000 unless the government extends it again. If you've been holding off on a laptop, monitor or office bundle, this is the window where the maths actually works in your favour. More on that further down. If you want a primer first, our best laptops to buy before EOFY 2026 guide covers the laptop side in detail.

Quick Picks - Top 4 EOFY Tech Buys for Australia 2026

When EOFY Tech Sales Actually Start at JB Hi-Fi, Officeworks and Amazon AU

The biggest misconception about EOFY is that you need to wait until late June to see the real prices. Truth is, the discounts roll out in waves across the back half of May and all of June, with retailers staggering their best deals so they're not all competing on the same products at the same time.

JB Hi-Fi EOFY Sale

JB Hi-Fi has been the loudest EOFY seller in Australia for years, and 2026 is no different. Their dedicated EOFY Sale page goes live in the last week of May and is now active for 2026. Expect rolling promotions on laptops, TVs, soundbars, smart home gear, and accessories right through to 30 June. JB historically saves their sharpest computer and monitor pricing for the first two weeks of June, with TV stock often dropping further in the back half of June as new model years arrive in July.

Officeworks EOFY Sale

Officeworks runs a more business-focused EOFY campaign. Their tax-time messaging leans hard into sole traders and small business owners, with the standout pitch being the price beat guarantee - they'll match any competitor's price and beat it by 5%, which is genuinely useful if you spot something cheaper at Amazon AU. Officeworks tends to keep prices steadier across May and June rather than running flash drops, so the savings are smaller but the stock holds up better.

Amazon AU EOFY Sale

Amazon AU's EOFY event is more spread out than the bricks-and-mortar retailers. Prices on individual products go up and down throughout May and June, often with no obvious sale banner attached. Use a price tracker (CamelCamelCamel works on Amazon AU listings) before pulling the trigger. Amazon AU often beats JB Hi-Fi and Officeworks on laptops, portable SSDs and Logitech peripherals, but rarely on Apple products at full retail. Worth checking both before you buy.

What to Buy at EOFY 2026 - The Actual Bargains

These are the categories where the discounts are real, the stock is plentiful, and the tax-deduction angle works for anyone running a small business or working from home.

Apple MacBook Air M4 13-inch - The Smartest Laptop Buy

Apple MacBook Air M4 13-inchCheck Price →

The MacBook Air M5 launched in March, which means the M4 has been quietly getting cheaper ever since. The 13-inch M4 with 16GB unified memory and 256GB SSD is now sitting around A$1,399 on Amazon AU, down from a launch price of about A$1,799. That's the kind of mid-cycle Apple discount that almost never happens, and it makes the M4 Air the strongest laptop buy of the EOFY window for anyone who doesn't need bleeding-edge silicon.

For day-to-day work - email, spreadsheets, Teams calls, photo editing, light video work - the M4 chip is more than enough and will still feel quick in four years. The 18-hour battery rating is real-world believable, the screen is bright enough for a sunny window seat at a Brunswick cafe, and the build quality has the kind of feel that makes a $1,399 spend feel like value rather than a stretch. If you're a sole trader, the IAWO means the after-tax cost could be closer to A$950, depending on your circumstances.

LG Ultrafine 27US550-W 27-inch 4K Monitor - Best Monitor Under $500

LG Ultrafine 27US550-W 27-inch 4K MonitorCheck Price →

Monitors are the easiest EOFY win in tech. They don't move much in price the rest of the year, then drop A$80 to A$150 in late May and June. The LG Ultrafine 27US550-W is a 27-inch 4K IPS panel with 95% DCI-P3 colour coverage and HDR10 support. Translation: sharp, colour-accurate, and bright enough for a well-lit room. The stand tilts, swivels, pivots and adjusts for height, which is rare at this price.

It's a 60Hz panel, so not a gaming monitor - but for spreadsheet work, design, coding, video calls, and the occasional Netflix break, it's a properly capable display. Pair it with the MacBook Air M4 via a single USB-C-to-HDMI cable and you've got a dual-screen setup that'll see you through years of work. If you're claiming this against work, our monitor tax claim guide covers the depreciation rules in more depth.

Samsung T7 Shield 1TB Portable SSD - Best Cheap Tax Claim

Samsung T7 Shield 1TB Portable SSDCheck Price →

If you want one piece of tech to buy outright, claim 100% as a business expense, and forget about, this is it. The Samsung T7 Shield is rated to 1,050MB/s read and write speeds over USB 3.2 Gen 2, which is fast enough to back up a full MacBook in around 15 minutes. It's IP65-rated against water and dust, and Samsung rates the case to survive a 3-metre drop. Photographers, freelance videographers, tradies who keep project photos on their phones, and anyone who's ever lost data should own one of these.

At around A$159 for the 1TB on Amazon AU, it sits well under the IAWO threshold and the 2TB version usually drops in the same EOFY window if you need more capacity. The T7 Shield is the cheapest no-regrets buy on this list.

Logitech MX Keys S Combo - Best WFH Keyboard and Mouse Bundle

Logitech MX Keys S ComboCheck Price →

This is the bundle most people should buy if they're upgrading from cheap office peripherals or the laptop keyboard. The MX Keys S keyboard is low-profile, backlit, USB-C rechargeable, and has the kind of fluid, quiet key feel that makes long typing sessions much less fatiguing. Paired with the MX Master 3S mouse - one of the most-loved productivity mice on the market, with 8K DPI, 90% quieter clicks, and a magnetic scroll wheel that flicks through long documents in seconds - the combo gives you a genuinely premium desk setup for around A$249.

Both connect via Bluetooth or Logi Bolt, both work across Windows and Mac, and both pair to up to three devices at once - useful if you're juggling a work laptop, personal MacBook and an iPad on the same desk. For sole traders, the combo is a single line-item deduction, which keeps your bookkeeping tidy.

Logitech C920 HD Pro Webcam - The Reliable Cheap Upgrade

Logitech C920 HD Pro WebcamCheck Price →

The Logitech C920 has been around for years for a reason: it just works. Full HD 1080p at 30fps, autofocus, stereo mics, and plug-and-play on any laptop or desktop. EOFY pricing has it well under A$100 most years, often as low as A$79. If you're sick of the integrated laptop webcam making you look washed out and grainy on every Teams call, this is the painless fix.

What to Skip at EOFY 2026

The Latest iPhone 17 Pro Max

iPhone 17 Pro MaxCheck Price →

iPhones barely move at EOFY in Australia. Apple controls retail pricing tightly, and the latest Pro Max sits at full RRP across JB Hi-Fi, Officeworks, and Amazon AU through June. If you're set on an iPhone 17 Pro Max, your best bet is the JB Hi-Fi mobile plan trade-in offers (which run year-round, not just at EOFY) or waiting for the September 2026 launch of the iPhone 18 series, after which the 17 Pro Max will drop in price. Don't buy it now expecting an EOFY discount. The iPhone 17 (non-Pro) sometimes gets a small drop at Amazon AU, but the Pro and Pro Max almost never do.

Apple MacBook Air M5

The newly-launched MacBook Air M5 (released March 2026) is barely two months old. It will not be on sale at EOFY 2026. The M4 Air is the smart EOFY play. If you absolutely want the M5, wait until late 2026 - the first real discounts usually appear during the Black Friday / Cyber Monday window in November.

Sony WH-1000XM6 and AirPods Pro 3

Both of these are the current-gen flagships, both launched in the past year, and both rarely see meaningful EOFY discounts. The previous-gen Sony WH-1000XM5 and AirPods Pro 2 sometimes drop further in May and June as retailers clear old stock, so if you don't need the absolute latest, the older models are the real EOFY wins in the headphones category.

Gaming Consoles (PS5, Xbox Series X, Switch 2)

Sony and Microsoft don't discount their consoles at EOFY in Australia. You might see a bundle offer that throws in a free game or two, but the actual hardware sits at RRP through June. The Nintendo Switch 2 (released in 2025) is the same story - no meaningful EOFY drop. If you want a console at a discount, watch for Boxing Day or the late November sales instead.

TVs Released in 2026

This is counter-intuitive, but stick with us. The brand-new 2026 OLED and Mini-LED TVs that launched in March and April are full RRP through EOFY. The smart EOFY TV play is buying a 2025 model that's being cleared to make shelf space. JB Hi-Fi and Harvey Norman both clear last year's flagship TVs at 25-35% off through June, which is where the real value sits. If a TV on the EOFY page has "2026" in the model name, it's not on sale - it's just being marketed at you.

What You Can Claim and How - The Tax Bit

For sole traders and small businesses with aggregated annual turnover under A$10 million, the $20,000 instant asset write-off (IAWO) lets you immediately deduct the business-use portion of eligible assets that cost less than A$20,000. The asset has to be first used or installed ready for use between 1 July 2025 and 30 June 2026 to qualify for the 2025-26 financial year.

Key points:

• Per asset, not total spend. A laptop at A$1,500 and a monitor at A$450 are two separate assets, each under the threshold, each fully deductible if used for work.
• Work-use percentage applies. If you use a laptop 80% for work and 20% personal, you claim 80%.
• Threshold drops to A$1,000 from 1 July 2026. Unless the government extends it again, anything over A$1,000 bought after that date has to be depreciated over multiple years. That's the real urgency angle for this EOFY window.
• Employees on PAYG can still claim work-related deductions for tech used for work, but the rules are slightly different - generally a depreciation claim spread over the asset's effective life, or instant claim under A$300.

For the full picture, the ATO has a dedicated page on the $20,000 instant asset write-off for 2025-26. Worth bookmarking and reading before you buy.

The Bottom Line

EOFY 2026 is one of the strongest buying windows for Australian tech shoppers in years, mostly because the IAWO threshold is about to drop and the post-M5 MacBook Air discount makes Apple gear unusually affordable. If you're a sole trader, the maths is doing you a favour right now in a way it won't be in three months. Buy what you actually need for work, claim what you're entitled to, and don't waste money chasing categories that don't move at EOFY.

If you want a tight starter bundle for a home office: the MacBook Air M4, LG Ultrafine 27US550-W 4K monitor, and Logitech MX Keys S Combo covers you for about A$2,100 all up. Add the Samsung T7 Shield SSD and the Logitech C920 webcam for under A$240 more and you've got a complete WFH setup that's fully tax-claimable if you run your own business.

For more EOFY angles, see our laptops EOFY buying guide, the tax-deductible WFH tech under A$300 shortlist, our monitor tax claim guide, and the dual monitor setup under A$1,000 rundown. Or browse the full laptops category and the monitors category for everything we've written on either.

Buy before 30 June to claim against the 2025-26 financial year.

Tax info on this page is general and educational only - not financial advice. Whether you can claim a deduction depends on your circumstances, your work-use percentage, and your business structure. Talk to a registered tax agent or check ato.gov.au before claiming.